A quick historical past of luxurious: Bvlgari’s Serpenti assortment turns 75
For 75 years, the Italian jewelry home has been creating and recreating the picture of the snake in its jewelry and watches. Extra just lately, it has additionally used the picture in trend equipment reminiscent of baggage and glasses.
A favorite of movie stars and the style world, the emblematic snake, a signature of the Home of Bvlgari, will rejoice its seventy fifth anniversary in 2023. To rejoice the occasion, the jewelry model opened an immersive exhibition on the Saatchi Gallery in London on the finish of November.
Returning to the genesis of Bvlgari’s creation, the snake, glorified by fascinating myths, is a logo of knowledge, rebirth and vitality. It’s a recurring determine in jewelry. However Bvlgari is the primary to create a watch impressed by it. Its first Serpenti mannequin, launched in 1948, has a spring bracelet that wraps elegantly across the wrist.
Within the first extremely stylised fashions, courting from the late Forties, the polished yellow gold bracelets recall the supple form of the snake’s physique and are long-established both from versatile Tubogas rings (a demanding metalworking approach that mixes brilliance and elasticity) or from gold mesh.
Within the Nineteen Sixties, many particulars adorned the watch, reproducing the scales of the reptile whereas the snake’s head hid the watch case. In 1962, the Serpenti assortment turned internationally well-known, due to a publicity picture of Elizabeth Taylor on the set of Cleopatra in Rome. The star was carrying a snake within the type of a diamond watch. The movie triggered a buzz within the newspapers on the time, not least due to the love affair between Elizabeth Taylor and her accomplice, Richard Burton.
Extra just lately, the gathering has expanded to incorporate all types of equipment, from baggage to bracelets to scarves. Many stars put on the gathering on crimson carpets, reminiscent of Zendaya and Anne Hathaway, who’ve just lately turn out to be muse of the jewelry model.
Realistically or geometrically abstracted, the Bvlgari snake embodies the primary jewelry traits which are necessary to him: ardour for color, juxtaposition of supplies and flexibility and superior goldsmithing methods.
Learn additionally > DIOR AND BVLGARI HOUSES UNVEIL THEIR HIGH JEWELRY COLLECTIONS
Featured picture : © Bvlgari
