A quick historical past of luxurious: Bvlgari’s Serpenti assortment turns 75

A quick historical past of luxurious: Bvlgari’s Serpenti assortment turns 75

For 75 years, the Italian jewelry home has been creating and recreating the picture of the snake in its jewelry and watches. Extra just lately, it has additionally used the picture in trend equipment reminiscent of baggage and glasses.

A favorite of movie stars and the style world, the emblematic snake, a signature of the Home of Bvlgari, will rejoice its seventy fifth anniversary in 2023. To rejoice the occasion, the jewelry model opened an immersive exhibition on the Saatchi Gallery in London on the finish of November.


A quick historical past of luxurious: Bvlgari’s Serpenti assortment turns 75
Benedetta Barzini, photographed for Vogue in 1968 © Gian Paolo Barbieri/Condé Nast, by way of Shutterstock


Returning to the genesis of Bvlgari’s creation, the snake, glorified by fascinating myths, is a logo of knowledge, rebirth and vitality. It’s a recurring determine in jewelry. However Bvlgari is the primary to create a watch impressed by it. Its first Serpenti mannequin, launched in 1948, has a spring bracelet that wraps elegantly across the wrist.


Within the first extremely stylised fashions, courting from the late Forties, the polished yellow gold bracelets recall the supple form of the snake’s physique and are long-established both from versatile Tubogas rings (a demanding metalworking approach that mixes brilliance and elasticity) or from gold mesh.


© Bvlgari


Within the Nineteen Sixties, many particulars adorned the watch, reproducing the scales of the reptile whereas the snake’s head hid the watch case. In 1962, the Serpenti assortment turned internationally well-known, due to a publicity picture of Elizabeth Taylor on the set of Cleopatra in Rome. The star was carrying a snake within the type of a diamond watch. The movie triggered a buzz within the newspapers on the time, not least due to the love affair between Elizabeth Taylor and her accomplice, Richard Burton.


Elizabeth Taylor © Bvlgari



Extra just lately, the gathering has expanded to incorporate all types of equipment, from baggage to bracelets to scarves. Many stars put on the gathering on crimson carpets, reminiscent of Zendaya and Anne Hathaway, who’ve just lately turn out to be muse of the jewelry model.


See Additionally

Anne Hathaway © Bvlgari


Realistically or geometrically abstracted, the Bvlgari snake embodies the primary jewelry traits which are necessary to him: ardour for color, juxtaposition of supplies and flexibility and superior goldsmithing methods.





Featured picture : © Bvlgari

Hélène Cougot

Passionnée depuis son plus jeune âge par l’artwork et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une possibility Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Administration du Luxe et Advertising and marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle kind diplômée en 2020. Elle a notamment écrit des articles life-style et beauté pour le journal Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’artwork et la mode au sein du journal Luxus Plus.**********
[EN] Enthusiastic about artwork and trend from a younger age, Hélène went to a trend design faculty, Atelier Chardon-Savard in Paris, with a Communication possibility. To be able to add extra strings to her bow, she determined to finish her training with an MBA in Luxurious Administration and Experiential Advertising and marketing on the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written life-style and wonder articles for Do it in Paris journal and makes a speciality of writing articles about luxurious, artwork and trend for Luxus Plus journal.

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