Maurices opens freestanding shops of tween model Evsie

Maurices opens freestanding shops of tween model Evsie

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Dive Temporary:

  • Alongside different manufacturers focusing on tween customers, Maurices, the ladies’s vogue model, is opening three shops for its tween model Evsie in West Jordan, Utah; Fargo, North Dakota; and Boise, Idaho, in line with a Thursday press launch.
  • The model can even be out there at six Maurices places and greater than 240 shop-in-shops throughout the U.S., making it out there at nearly 800 places within the U.S. and Canada.
  • Tailor-made to tweens, the Evsie model options denim, graphic tees, sweatshirts, clothes, equipment and different product classes.

Dive Perception:

The growth into extra bodily shops marks the fast progress of Evsie. After launching in February and introducing merchandise to pick out shops and on-line in late March, Maurices went on to supply the tween model to a further 100 Maurices shops in August. 

“I’m excited to open our first-ever Evsie shops and proceed the growth of this model,” David Kornberg, CEO of Maurices, stated in an announcement. “We’re thrilled to supply the tween woman and her mother comfy vogue, with an important match and wonderful high quality for its worth. We’re assured in our continued progress alternatives throughout the market area and are blissful to supply Evsie to much more prospects.”

However as Maurices expands the Evsie model into extra bodily shops and shop-in-shops, corporations have additionally debuted manufacturers focused towards the identical demographic. Final 12 months, The Youngsters’s Place launched the Sugar & Jade tween model, full with 5 attire and accent collections with sizes starting from 8 to 22. In an identical transfer, Francesca’s launched Franki as a standalone model for tweens.

Becoming a member of different manufacturers in creating tween-targeted merchandise, Victoria’s Secret launched Joyful Nation, a gender-inclusive and size-inclusive model for youngsters and youths aged 8 to 13. However not like Maurice’s, Victoria’s secret solely sells Joyful Nation on-line.

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